Staying true to its mission, Thirsty Ventures is constantly evolving and investing in its branded portfolio and a purpose-built manufacturing facility to provide carefully crafted, innovative and exceptional product offerings that are changing the beverage industry for the better, including:

Maui Beverages

Maui Logo

Mark Mahoney and Alan Williams have been involved in several business ventures over the course of the past 20 years. The two started off as competitors in the frozen yogurt business, merged their businesses under the Mr.Smoothies brand and grew distribution throughout the east coast prior to selling the business along with their first beverage business, Aloha Frozen Drinks to a national dairy manufacturing group. The duo then created Maui Beverages, this all-natural smoothie and frozen drink brand emerged as an innovator in the aseptic smoothie and frozen drink category. Maui Beverages purchased patent licenses and design IP and was a catalyst for the Vitamix Portion Blending machine which changed the foodservice frozen drink landscape. Maui expanded from an east coast brand to a national brand through a joint marketing agreement with Lyons Magnus, a Fresno, CA vertically integrated grower/manufacturer and sales organization. Mahoney and Williams added an international division and created a coffee centric distribution channel during the past 5 years prior to selling the brand to Lyons Magnus in October, 2014. Between the Maui brand, Fruit Pure Purees, Mixerz Cocktail Brand and the national and international private label smoothies the Company was involved in, the aggregate retail sales value of Maui Brand products and the private label products during their tenure exceeded $ 1 Billion U.S. Dollars. Visit Maui Beverage’s website here.

Powell and Mahoney, LTD

Brian Powell and Mark Mahoney are the founders and principals of Powell & Mahoney, LTD, an all-natural cocktail mix and ingredient company, which was founded in 2010. Thirsty Ventures funded the business and managed the product development, branding and manufacturing while Brian built a robust sales platform in specialty, natural, liquor, beer, wine and grocery channels. Managing the Copack side of specialized formulas and keeping the integrity of the products was a constant challenge so Thirsty Ventures created a partnership to build a bespoke facility with Green Mountain Copack, LLC. Today, Powell & Mahoney is one of the fastest growing craft cocktail and ingredient companies in the Country. Thanks to product quality and bottling consistency, the Company has also become the preferred private label developer, innovator and partner of some of the top retailers in the U.S. and Canada. Visit Powell and Mahoney’s website here.